Benefits of Online Reputation
Management for Your Business

Online reviews are becoming more powerful than ever before due to the proliferation of social media and online review sites; they are the modern-day word of mouth, and whether positive or negative, they can have a huge impact on your business. Studies show that 83% of consumers will read online reviews before making a decision to buy something.

 

With long-lasting digital footprints and a whole industry dedicated to online reviews, its never been more important to be proactive in monitoring and managing your online reputation. Ensuring your business maintains a good reputation online is now crucial to its success, and online reputation management is an essential tool to help you do this.

 

Its a term you may have heard before but what exactly is online reputation management? And how can it help your business?

 

Lets explore in a little more detail and look at just a few of the benefits of online reputation management...

What is Online Reputation Management?


Online reputation management is a fairly new concept that is quickly becoming a necessity for all businesses. Commonly known as ORM, its the process of monitoring, managing, and responding to online reviews in order to make sure your business maintains a good reputation with potential customers. It also involves raising awareness of your brand to your target audience.

 

Online reviews can have a big effect on everything from traffic and engagement rates to customer loyalty and much more.

 

By hiring a professional ORM company you can significantly improve your online reputation, have more control over these aspects of how your business is affected by what people say about you online, and ultimately increase the success of your brand.

Improved SEO Ranking


Google has now incorporated reviews into their algorithms for local searches meaning that the more positive reviews a business has, the higher it will rank in a search.

When you gain regular positive reviews, other sites too will pick these up as fresh content which in turn affects rankings and visibility.

Increased Visibility

 
The more good things people say about your business online the better, and with so many platforms now dedicated to reviews, your brand has more opportunities than ever for increased visibility across the internet.

 

Unfortunately, the opposite is also true; the impact of one negative review or one bad piece of online coverage can be far-reaching and cause you to lose potential customers so its vital to monitor what people are saying about their experience of working with you.

Increased Trust = More Sales and Conversions


One positive review can lead to a whole host more, and the opposite is true too – so by improving your online reputation with good reviews youll not only benefit from improved search engine rankings but also an uptick in conversions.

 

Not only will people be more likely to find your business online, but when they see that existing customers are satisfied with your products and services, it creates trust in your brand and theyll be more inclined to buy from you.

 

 

As you can see, there are many benefits associated with taking care of your online reputation - ORM can do wonders for your business whatever its size.

 

ImageORM is an online service that offers a range of products designed to help businesses monitor, respond to, and manage their reputation on the internet - ensuring its as positive as possible. If you have questions about anything weve covered here or would like to learn more about how we can help you to manage your online reputation, please get in touch -wed love to hear from you!

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